Cocktail party trivia: Brainstorming was invented in the 1930s as a practical idea-generation technique for regular use by “creatives” within the ad agency BBDO. That all changed in 1942, when Alex Osborn — the “O” in BBDO — released a book called How to Think Up and excited the imaginations of his fellow Mad Men. […]
Stories for "creative confidence"
In 2012, IDEO founder and longtime Stanford professor David Kelley took the TED stage in Long Beach and shared a deeply personal story. It was the tale of his own cancer diagnosis, of finding a lump in his neck and being told he had a 40% chance of survival. This was clearly a sobering moment, […]