Tags > Extroverts

Stories for "extroverts"

How to run a brainstorm for introverts (and extroverts too)

How to run a brainstorm for introverts (and extroverts too)

on

Cocktail party trivia: Brainstorming was invented in the 1930s as a practical idea-generation technique for regular use by “creatives” within the ad agency BBDO. That all changed in 1942, when Alex Osborn — the “O” in BBDO — released a book called How to Think Up and excited the imaginations of his fellow Mad Men. []