U2, 3D, and the rise of immersive cinema

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The first of a new generation of digital three-dimensional films, U2 3D, is in limited release now. Already the entertainment world is abuzz: a rapturous reception at Sundance followed a smash-hit premiere at Cannes. TEDster and 3D evangelist Steve Schklair, founder and CEO of 3ality Digital Systems, drove the production and the revolutionary technology behind it. A don’t-miss for music fans and the tech-savvy: Feel like you’re on stage with (2005 TED Prize winner) Bono. — Matthew Trost