Will Wright forms his own think tank, the Stupid Fun Club

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wright_stupid.jpgA Forbes article points us to an interesting bit of news for star game designer (and TED speaker) Will Wright:

[Will Wright] is leaving EA to go hang out with robots. Wright will run a former side project called Stupid Fun Club. EA said it is making an equity investment in the venture and Wright, and EA will own equal portions of the company.

Says its website: “The Stupid Fun Club is an entertainment development studio. The ideas developed here can be manifested in video games, online environments, storytelling media and fine home care products.”

The site also includes a fairly cryptic flash toy — or is it a game? — that we’d love to hear your thoughts on.

Watch Will Wright’s 2007 TEDTalk >>