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Ads Worth Spreading: 10 great ads from 2014 that communicate ideasAds Worth Spreading: 10 great ads from 2014 that communicate ideas

Posted By Kate Torgovnick May

Today’s viewing audiences are far too sophisticated for advertisements full of fake doctors, the word “sale” flashing on repeat, and tight clothing on attractive models. Today, we want ads to actually speak to us—to connect to our hopes and dreams, to flip our thinking in unexpected ways and to reflect the world we’d like to […]

AdsWorthSpreading

What can you learn from 10 Ads Worth Spreading? Read our whitepaper

Posted By Tedstaff

Each year, TED chooses 10 great ads to feature as part of our Ads Worth Spreading challenge. And this week, we’re featuring a whitepaper (PDF) that analyzes what makes some of those great ads great. The Ads Worth Spreading whitepaper chronicles the story behind this year’s 10 winning ads from their creative directors, and offers […]

News

Tearjerker Ads Worth Spreading winner earns adoption rights for same-sex coupleTearjerker Ads Worth Spreading winner earns adoption rights for same-sex couple

Posted By Kate Welsh

Expedia’s remarkably moving short film, “Find Your Understanding,” tells the true story of man named Artie Goldstein and his journey to accept his daughter Jill Goldstein’s marriage to another woman, Nikki Weiss. As the world waits for the Supreme Court decision on the Defense Against Marriage Act, millions have viewed this socially-conscious ad online. But […]

Entertainment

Ronda Carnegie talks Ads Worth Spreading, and why advertising is far from dead

Posted By Tedstaff

Advertising doesn’t have to be about convincing you to buy things. Great ads, just like great movies, can inspire thought. That’s why TED created Ads Worth Spreading, an initiative dedicated to advertisements that push the boundaries, from Chipotle’s stunning “Back to the Start” commercial to L’Oreal Paris’ spot starring model and athlete Aimee Mullins. As […]

News

Ads Worth Spreading turns 3 and releases a report

Posted By Shanna Carpenter

At the AICP Conference in New York this morning, TED announced the third cycle of Ads Worth Spreading, our initiative to find the 10 most compelling ad campaigns of the year. We also released a report to share insights from the creatives behind the winning ads and the nomination teams that picked them. The paper […]

Entertainment

Ads Worth Spreading: Announcing the 10 winning ads!Ads Worth Spreading: Announcing the 10 winning ads!

Posted By Shanna Carpenter

The 10 final selections of the second TED Ads Worth Spreading initiative were announced from the TED stage only moments ago, and we’re excited to share the results. The winners are a truly diverse group, representing the best of the categories Brand Bravery, Creative Wonder, Social Good, Cultural Compass, Talk and Storytelling. Entries and nominations […]

Business

Ads Worth Spreading: The results are in!

Posted By Shanna Carpenter

The 10 winners of TED’s inaugural Ads Worth Spreading initiative have been announced from the stage. Selected from more than 1,000 submissions from around the world, they are some of the most creative, compelling and out-of-the-box communications of the past year. The winners are a truly diverse group — from major agencies to tiny boutiques […]