Margaret Heffernan thinks deeply about what makes businesses work, and her answers are often surprising. At TEDGlobal 2012, she shared why disagreement is vital for innovation. In today’s talk, given at TEDxDanubia, Heffernan turns her eye to willful blindness — the fact that people are primed to ignore evidence that something is amiss in their […]
Stories for "Margaret Heffernan"
Business talks are boring. Among all the things I was certain of when I started writing for TED, that one was near the top of the list, just under ‘ice is cold’ and ‘brains are gooey.’ I worked as a physicist for a few years before switching over to writing (with a short jaunt in […]
Rob Manning did everything in his power to screw up the Curiosity rover’s landing on Mars last night. Manning not only cut radio signals to the Jet Propulsion Laboratory’s control room, but also simulated a hole being poked in the rover’s fuel system and solar flares flying toward the spacecraft. Why would he do this? […]
An epidemic hidden in plain view Margaret Heffernan begins her TEDGlobal talk by telling us a story: In Oxford in the 1950s, there was physician named Alice Stewart who was fascinated with the new science of epidemiology. She realized, as a scientist does, that the way to prove herself was to find a hard problem […]